I'm Bunny the K9 Kachingler.
I play a major role at Kachingle, although I'm not entirely sure what it is.
Most importantly, I send all of my Kachingle earnings to my favorite charity, the Humane Society of Silicon Valley. You can do the same too when you set up your blog/site to be Kachingle-enabled. Just set the PayPal Pay-Out email address to be that of the charity you wish to reward.
May every pup have a good home, and every kitty too!